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Changing the world by bringing the power of transformation to each and every person.

Our mission: unlock greater potential, purpose, and passion.

Since 2013 we have been pioneering growth for the whole person. We believe that well-being and peak performance go hand in hand. And that through custom support and strengthening mental fitness, you unleash personal and professional potential.

The BetterUp experience brings together world-class coaching, AI technology, and behavioral science experts to deliver change at scale — improving individual resilience, adaptability, and effectiveness. The results? People living more meaningful, vibrant lives with greater clarity, purpose, and passion.

Our values

  • Courage

    Dare often and greatly.

  • Craftspersonship

    Find meaning in what we do through crafting excellence.

  • Playfulness

    Great ideas come from health and happiness.

  • Grit

    Perseverance driven by determination and passion.

  • Empathy

    Innovation starts with understanding.

  • Zest

    What sets you apart makes us unique.

Our leadership team

We are a team of behavioral scientists, talent management strategists, and consumer product experts who share a passion for helping people become the best version of themselves.

Meet our leadership

Proven effectiveness, Positive change

We create hyper-personalized experiences for our members, and our interactive content, analytics, and real-time data also track progress and provide unparalleled insights for organizations and individuals.

  • 90%

    Of members see a reduction in stress

  • 149%

    Increase in resilience

  • 181%

    Improvement in focus

  • 222%

    Increase in team agility


At BetterUp, we are dedicated to building an authentic workplace where people bring their full selves to the table — and we’re helping others do the same. Our research fuels our own inclusion and belonging, so we in turn can help every company we serve to reach their own goals. Our people reflect the diverse communities we are a part of, driving our innovation and helping individuals thrive.

What's it like to work at BetterUp?

We have a big mission. And it takes inspired, dedicated people to help us achieve our ambitious goals. Our people are empowered to go above and beyond to reach their best self — and support each other — as we change the lives of members everywhere.

Join our team

Join the team at BetterUp

Our teams contribute to the meaningful work that enables our members to discover greater purpose and passion, at work and in their lives.

See open roles